LATICRETE, Bethany, Conn., expands its color offerings within the Grout and Sealant product lines.
The seven new colors are inspired by the environment and are categorized into three themes, Natural, Earthy and Coastal. The new colors, Story Grey, Frosty, Fossil, Mink, Steamship, Iron and Walnut, will provide customers with a wider variety of modern options inspired by the top-selling tile designs and influenced by leading architectural designers.
Consequently, LATICRETE will discontinue seven of its current 40 standard colors. The discontinued colors will remain available through the PERMACOLOR® Select AnyColor™ program which offers more than 10,000 custom color options.
In addition, new LATICRETE grout support tools including color cards, plastic channel kits, individual color samples and showroom color sampling displays are now available. Retrofit kits are also available for existing color sampling displays.
CONTACT: LATICRETE, 800-243-4788